Berner: I Dodged Diddy Business Meeting for 1 Year, He Wanted to Take 10% of My Company (Part 4)

Watch the full interview now as a VladTV Youtube Member – https://www.youtube.com/vladtv/join

Part 3: https://youtu.be/MVI8hJXd1B0
Part 1: https://youtu.be/GRpGeUsZgfY
——–
In a candid interview, rapper and entrepreneur Berner revealed how he avoided meeting with Diddy for nearly a year due to intimidation by the mogul’s powerful presence. Despite Diddy’s repeated attempts to connect, Berner admits he was shy and unsure, dodging calls but eventually agreed to meet out of respect. During their meeting at Diddy’s house, Berner recalls Diddy acting like a “used car salesman,” ultimately asking for 10% equity in Berner’s cannabis brand, Cookies, just to lend his influence.

Berner respected Diddy’s undeniable business acumen—highlighted by his success with Ciroc—but felt the deal’s terms didn’t make sense for his company or legacy. He preferred maintaining control of the brand he built from the ground up, envisioning passing it down to his children. The story sheds light on the tension between preserving entrepreneurial independence and navigating offers from celebrity investors.

The videos on this website are sourced from YouTube, and are embedded using the public API provided by YouTube. By using this website, you acknowledge that the videos displayed are the property of their respective owners, and remain subject to the copyright laws of the owner.
All articles, images, product names, logos, and brands featured on this website are the property of their respective owners, and we make no claim to ownership or affiliation with any of these entities.
Please note that your use of embedded videos from YouTube is subject to YouTube's terms of service and privacy policy. By using this website and viewing embedded videos, you agree to abide by YouTube's terms of service and privacy policy.
If you have any questions or concerns about the content displayed on this website, please contact us using the information provided on the website.