Pepsi Debuts The Notorious B.I.G. Freestyle From 1997 In Celebration of Hip-Hop’s 50th Anniversary
In celebration of hip-hop’s 50th anniversary, Pepsi MAX has teamed up with the estate of The Notorious B.I.G. to release the original studio version of a 1997 freestyle he did in reference to the drink on a hot summer day. This unique release is part of a dynamic international campaign, offering an immersive blend of experiences from street art to limited edition Pepsi MAX cans, all designed to pay homage to Biggie’s irreplaceable influence on popular culture. Voletta Wallace, Biggie’s mother, and CJ Wallace, his son, have expressed excitement about honoring Biggie’s legacy and introducing his music to the next generation of fans. PepsiCo’s Senior Director Global Marketing, Gustavo Reyna, acknowledged the campaign as an homage to an art form that has permeated all corners of the world. The freestyle is now available to stream, serving as an encore of Biggie’s talent presented to a new generation of music enthusiasts in unique ways.
Purchase Notorious B.I.G.’s autobiography “It Was All a Dream: Biggie and the World That Made Him” here: https://amzn.to/3ONW19r
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