Can Asap Rocky Make Under Armour Cool?

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=MG6b6ssvtjE?autoplay=1&w=580&h=385″ ]

Athletes have dominated the footwear industry for the longest time and now sports brands are bringing in artists and musicians to resonate with pop culture and style-oriented consumers. Artists like Kanye West and Rihanna have heavily influenced household sports names like adidas and Puma. Now, A$AP Rocky is stepping to the plate to try and shake things up with Under Armour.

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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