How Kanye West Changed the Rap Game

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=dVt7OjLcNcM?autoplay=1&w=580&h=385″ ]

Just five years ago Kanye pulled himself out of the spotlight following a disastrous appearance at the VMAs. He returned with ‘My Beautiful Dark Twisted Fantasy’ and an inspired marketing campaign to make an epic comeback that changed the way rap music is marketed today.

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How Kanye West Changed the Rap Game from Complex.

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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