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Hip-hop record executive Steve Rifkind got his start building a “street team” that discovered, broke, and promoted fledgling artists. Here, Steve explains the “cool kid” principle that centered the street team and the chain of events that led to him founding Loud records. Watch above.

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New eChoiceInterviewMedia BuzzNewNews - Steve Rifkind on Building the First Street Team, Launching Loud Records with $3k
eChoiceInterviewMedia BuzzNewNews | Published 8:43 pmFri, April 14, 2017 | By hiphop
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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

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“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”