Steve Rifkind on Building the First Street Team, Launching Loud Records with $3k

[youtube ytid=”https://www.youtube.com/watch?v=fclGQaD4_n0?autoplay=1&w=580&h=385″ ]

Hip-hop record executive Steve Rifkind got his start building a “street team” that discovered, broke, and promoted fledgling artists. Here, Steve explains the “cool kid” principle that centered the street team and the chain of events that led to him founding Loud records. Watch above.

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