Steve Rifkind on Signing Big Pun Through Fat Joe, 1st Platinum Latino Solo Rapper

[youtube ytid=”https://www.youtube.com/watch?v=L1xeWNeqO3c?autoplay=1&w=580&h=385″ ]

Record exec Steve Rifkind was lucky enough to work with the legendary Big Pun before he passed away. Here, Rifkind talks about signing Pun, the early success of his records, and the events leading up to his death. Watch above.

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