The Story Behind Michael Jordan’s Banned Sneakers
[youtube ytid=”https://www.youtube.com/watch?v=ndTm5O9H1KU?autoplay=1&w=580&h=385″ ]
It was the simplest of commercials: a single shot, panning from top to bottom, ending with a new logo. The messaging was simple, too, delivered in voiceover: “On September 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can’t stop you from wearing them. Air Jordans from Nike.”
https://www.complex.com/sneakers/2016/08/nike-air-ship-history
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
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