Inside the Multi-Million Dollar Gucci Atelier in Harlem with Dapper Dan | HYPEBEAST Visits

For the latest episode of HYPEBEAST Visits, we went inside the workspace of a man who hardly needs any introduction: Harlem’s own Dapper Dan. The OG DIY couturier, Dan entered an official partnership with Gucci in 2017 and hasn’t looked back since — the past two years have seen the 74 year-old designer developing his atelier into a palace of lavish Guccification, able to turn out any bespoke creation his clients desire.

“Each floor in this building is a million dollars,” Dan begins, explaining that everything from the chairs to the textiles that he stores in his studio are imported directly from Italy. He also shows off his favorite appliqué, a gem-studded lion, as he shows off lush textiles that he’s used to dress everyone from Regina Hall to Karlie Kloss.

Sure, the building was used as a set for American Gangster, and Dan rubs elbows with wealthy clientele on a near-constant basis, but he hasn’t forgotten his roots. “We welcome the community,” he says, gesturing around the lower floor. “They can come here — bring their family here, lounge here — and then we take ‘em over here,” showcasing a wall packed with photographs from Dan’s history. Famous friends like JAY-Z to Floyd Mayweather along with images of a much younger Dan and original clientele like LL Cool J.

Take an inside look at Dan’s Harlem workspace above.

The videos on this website are sourced from YouTube, and are embedded using the public API provided by YouTube. By using this website, you acknowledge that the videos displayed are the property of their respective owners, and remain subject to the copyright laws of the owner.
All articles, images, product names, logos, and brands featured on this website are the property of their respective owners, and we make no claim to ownership or affiliation with any of these entities.
Please note that your use of embedded videos from YouTube is subject to YouTube's terms of service and privacy policy. By using this website and viewing embedded videos, you agree to abide by YouTube's terms of service and privacy policy.
If you have any questions or concerns about the content displayed on this website, please contact us using the information provided on the website.