Lyor Cohen on Launching "300", Why He Signed Young Thug & Their Relationship (Part 4)

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Part 3: https://youtu.be/vLXth23cc94
Part 1: https://youtu.be/k28ENQXFHDg
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Lyor Cohen discussed how he left Warner Music in 2012 due to a need to change the music industry model. Despite his approach being widely ridiculed and seen as contrarian, he wanted to demonstrate how a small, purpose-driven entity could make a difference. Cohen’s gamble paid off as his music entertainment company, 300 Entertainment, flourished. While it received minor funding from Google and distribution help from Atlantic, it was largely self-funded. Successful key signings included Fetty Wap and Young Thug, who significantly propelled the company. Cohen had a profound relationship with Young Thug, valuing his boldness and unique approach to music.

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