FKA Twigs Debuts Nike Campaign Featuring New Song “Trust in Me”
Just yesterday FKA Twigs teased something on her Instagram, leading many to believe that something was on the way soon. What we didn’t know, however, is that it’d be arriving this soon. Today Twigs has debuted her first project as Creative Director for NikeWomen’s Spring Zonal Strength Tights campaign, and she brought along a little gift, too. In the new campaign video titled “Do you believe in more?,” Twigs has previewed a new song called “Trust in Me.”
Shot in Mexico City, Twigs discussed the campaign in a statement on Nike’s site. She explained, “Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries.” Featuring twelve atheletes picked by Twigs, the new campaign video is just as inventive as we’ve come to expect from her imaginative visuals.
Speaking about the song featured in the campaign, she explained, “I made the song in the campaign film, ‘Trust In Me,’ before I got approached about this project. I realized it would be perfect, because the lyrics say, ‘Put your trust in me.’ In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”
Watch the campaign video above, and check out her full statement here.
