How Big Sean Reinvented His Brand With ‘I Decided’

Byhiphop

Big Sean recently released his fourth solo album I Decided, and the project offers a very personal look into the life of an individual who is still growing into his own, while still counting his blessings and success.

Complex Hustle caught up with the Detroit MC at his NYC pop-up shop to get more details behind I Decided, including the merch end of the project. “The merch is a part of the album,” Sean said, who credited his creative team for helping shape his vision for what I Decided would represent.

“I Decided as a whole was us bringing color back to the Big Sean brand,” Mike Carson, Big Sean’s creative director, explained.

Check out the full interview above and stream Big Sean’s I Decided here.

Source Complex

“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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