Memes and Money: Why Social Media Matters in Hip-Hop

In recent years, the music industry has been in a constant state of evolution. Chart Breakers is Complex Hustle’s new series where we take a look at that landscape, tackle questions facing the industry and break down how artists have found new ways to thrive.

You’d be a fool to ignore how much of an impact social media and memes have had on the rap industry. Look at the success of Rae Sremmurd’s “Black Beatles” (with the Mannequin Challenge) or how memes helped Migos’ “Bad and Boujee” reach No. 1. In this week’s episode of Complex Hustle‘s Chart Breakers, we take a look at how social media can work to propel artists and songs to otherwise unimagined heights.

Watch the full clip above and check out more videos from Complex Hustle on YouTube.