SHARE

Pusha T grew up a long way from Miami, but he has a lot in common with the city. Pusha T, who calls himself the “last cocaine superhero,” has 15 years worth of music under his belt that illustrates his history on the streets. Just like him, Miami has often been associated with a similar trade, so the old Marine Stadium was more than a fitting location for G.O.O.D. Music’s President to celebrate the release of his third Adidas sneaker.

Before pulling up on a speedboat to perform on a floating stage for attendees of Thursday’s Adidas #TLKS series, Pusha T sat down with members of the media to discuss all things sneakers, creativity, and Adidas

adidas pusha t art basel
Pusha T performing at a private Adidas event in Miami. Image via Publicist

Just like his previous two Adidas sneakers, the newly launched “Greyscale” EQT echoes a similar motif of drug-related storytelling to his critically acclaimed rap catalog. Highlighted by the real fish-scale details, this sneaker also includes Primeknit and Boost technology. Despite the massive success of his first two sneakers, Pusha T is taking extra pride in these because him and Adidas took the next step in their creative partnership by creating a whole new take on EQT 93. Sure, his first two models sold out instantly and have his creative fingerprints all over them, but they were more Pusha T’s interpretation of a classic silhouette than the full meeting of minds that his new sneaker represents. “This is part of the Pusha T brand for sure. It’s organic, it’s natural. It’s a story behind it,” Pusha T says.

Adidas EQT Boost
Pusha T’s newest Adidas sneaker. Image via Adidas

As expected, the King Push “Greyscale” EQT sold out immediately, or in Pusha T’s own words, “Gone in 60, no Nick Cage.” That makes him and Adidas three for three, which leaves us wondering what could possibly be next for him and the Three Stripes. Given Pusha T’s experience in streetwear, an apparel collaboration might seem like the next natural step, but he’s in no rush. “It just has to be right, man. I feel like I’m on a pretty good roll. I don’t want people to say he just shifted what he’s been doing at Play cloths for nine years,” he says. Pusha T’s commitment to an authentic approach appears to be shared by Adidas, too.

When asked about how the Adidas design team prepared for working with Pusha T and understanding his background, Vice President of Product Torben Schumacher says, “For us it’s really important to have those honest conversations and test if there’s an authentic connection. If it’s not authentic, it’s going to be spotted as fake.”

Three successful launches later, and multiple mentions of Adidas being “family” from Pusha T, it looks like taking the time to get to know each other has certainly paid off.

With three successful launches to date, and multiple mentions of Adidas being “family” from Pusha T, taking the time to get to know each other has certainly paid off. Despite the success of new models like the NMD and Ultra Boost, and legacies of classics like the Stan Smith and Superstar, he quickly dismissed the idea of working on a non-EQT model. By the end of the discussion, it became clear that Pusha T wants to be the face of Adidas EQT. If we’re talking about U.S. sneaker culture today, he already is.

Source link

New MusicNews - Pusha T and Adidas Made a Sneaker That’s as Honest as His Music
MusicNews | Published 2:33 amTue, December 6, 2016 | By hiphop
Certified BOOTLEG | Hip Hop, News , Interview , Music Videos, DatPiff, Official Mixtape, Mixtapes, Music, and More.

Top Rated Vidoes


Submit a Mixtape from | DatPiff , LiveMixtapes or SoundCloud | Submit Music Video from Youtube or Vimeo
SHARE
hiphop
“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z “Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind” “I’d rather die enormous than live dormant” “They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day” “A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.” “Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt” “No one said it would be easy, n**** livin’ is work” “I’m not afraid of dying, I’m afraid of not trying”