Adidas Originals Celebrates Year of the Rooster Collection

To commemorate the Chinese Zodiac, adidas Originals launches a special collection of footwear dubbed as the Year of the Rooster pack. Including five iconic adidas silhouettes, the collection offers a variety of kicks for everyone.

Incorporating the traditional red & gold color scheme that often accompanies Chinese New Year releases, the Year of the Rooster pack channels the spirit of the rooster through a unique material make-up and cultural details. Compromised of the following silhouettes – Superstar 80s, Stan Smith, Superstar Slip-On, Tubular Radial and EQT Support UltraBOOST silhouettes, each shoe features a premium leather construction, overlaid with a unique leather which has been treated to imitate the texture of features. Each sneaker is finished with an embroidered rooster graphic imitating the illustrations of a Mahjong tile along with a Mahjong tile hangtag and printed inner sockliner.

The adidas EQT Support UltraBOOST forms the headline release of the pack, decked out in an all-over white color scheme and presented in an exclusive wooden box that highlights the shoe’s Year of the Rooster & Mahjong references. .

The adidas Originals Year of the Rooster pack will be available this weekend at select adidas Originals stores, accounts and online.