Can Asap Rocky Make Under Armour Cool?

[youtube ytid=”https://www.youtube.com/watch?v=MG6b6ssvtjE?autoplay=1&w=580&h=385″ ]

Athletes have dominated the footwear industry for the longest time and now sports brands are bringing in artists and musicians to resonate with pop culture and style-oriented consumers. Artists like Kanye West and Rihanna have heavily influenced household sports names like adidas and Puma. Now, A$AP Rocky is stepping to the plate to try and shake things up with Under Armour.

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