Chris Gotti on How They Built Ashanti Up to Become a Superstar

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=hVKVRvi62jM?autoplay=1&w=580&h=385″ ]

As Ashanti made her mark in the early 2000’s as first lady of Murder Inc., the label’s co-founder, Chris Gotti, tells us that Irv Gotti didn’t want to work with her since his focus was around Ja Rule. Initially, Ashanti was working with producers who only gave her Whitney Houston-inspired tracks, which Chris admits wasn’t the suitable sound for her, and once Irv was asked for the right music “at the time, Irv didn’t want to do it.”

With tunnel vision, Irv focused on the launch of Ja Rule’s rap career, and it wasn’t until Irv realized Ashanti was a talented writer who would complement his production thanks to Chris’ pitch. “I said, ‘I know with your talents, you put a writer with the production that you do, the sky’s the limit,'” he remembered, “That was my pitch to him.”

Check out Chris Gotti and DJ Vlad’s interview above.

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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