How LaVar Ball Cost Lonzo a $10 Million Sneaker Deal

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=txR31U5wDyw?autoplay=1&w=580&h=385″ ]

Major sneaker companies like Nike, adidas, and Under Armour have all passed on signing former UCLA star and top NBA prospect Lonzo Ball. Lonzo and his father LaVar appear to be doubling down and going an independent route with their own Big Baller Brand, but for now, it’s cost them millions.

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