How Marcus Jordan Wore a Pair of Air Jordans and Cost UCF Its $3M adidas Deal
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Michael Jordan’s youngest son, there’s never been a question about what sneakers Marcus Jordan has on his feet. But in 2009, Marcus decided to play college basketball for the University of Central Florida, which, at the time, was sponsored by adidas. Despite the school’s existing relationship, he chose to wear a pair of Air Jordans in a preseason exhibition game, an 84-65 win against Saint Leo University.
Before he took the court, it was speculated that Marcus, the “heir” to the Jordan throne, would wear a pair of Air Jordans during the game, and he did just that, lacing up the “Rising Sun” Air Jordan XIIs. Naturally, adidas was not happy. The brand reacted swiftly and dropped the school, costing them roughly $3M in sponsorship money—all because of Marcus’ choice of footwear. Nike, where his father is a figurehead, took the opportunity to sweep in and pick up a UCF sponsorship after adidas walked out. Media outlets reported on this huge fiasco, but Marcus Jordan has never told his side of the story. Until now.
We spoke with Marcus, who is about to open his own sneaker store, Trophy Room, not too far from UCF in Orlando. Here’s the untold story of what went down when he decided to wear those
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