Insider Access | RUN-DMC x Fanatics’ RUN-CTY apparel launch
[youtube ytid=”https://www.youtube.com/watch?v=Aw5pGW-eGOc?autoplay=1&w=580&h=385″ ]
Fanatics, the global leader for officially licensed sports merchandise just announced the launch of “RUN-CTY,” an exclusive product line produced in collaboration with all of the major professional leagues (NBA, MLB, NHL etc.) and legendary hip-hop group RUN-DMC.
The crossover between sports and music has rarely ever been starker with the legendary group lending their iconic jumbo RUN on top of the abbreviation of your favorite city. So where my shirt will proudly sport a “RUN-NYC,” you might have more love for a “RUN-CHI” version. Whatever city or sport is to your liking, there will be a t-shirt, snapback or hoodie for your reppin’ needs.
REVOLT decided to hit up the flagship NBA store on Fifth Ave. in NYC to check out the launch of the brand and host Lawrence Jackson caught up with Darryl “DMC” McDaniels to discuss the components that made them pioneers and the recent partnership with Fanatics.
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