Steve Rifkind on Not Signing Eminem, Trying to Sign Jay Z’s Reasonable Doubt

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=INCYU_plCio?autoplay=1&w=580&h=385″ ]

After his massive success with Wu-Tang and watching Master P blow up, Steve Rifkind was ready to sign an artist in the South, which came along with Three 6 Mafia. During an exclusive interview with VladTV, Steve revealed that he sold his company to Sony because of Three 6 Mafia, who were able to keep all of their publishing with their deal.

Other artists who Steve had the opportunity to sign were Eminem, whom he didn’t feel had a marketable enough sound at the time, and Jay Z, whose deal was blocked by RCA.

Steve also spoke about getting death threats and kidnapping threats on his child, which you can hear more about in the above clip.

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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