Tha Alkaholiks on Signing with Loud Records, “21 and Over” Blowing Up

[youtube ytid=”https://www.youtube.com/watch?v=KjIvdjDAJa0?autoplay=1&w=580&h=385″ ]

Tha Alkaholiks rose to prominence during a time when NWA dominated the west coast–but the trio never let that compromise their sound. Here, Tha Alkaholiks talk about the beginning of their relationship with LOUD Records and Steve Rifkind, how they managed to create a lane for themselves in a crowded LA scene, and how they believe E-Swift is a slept-on producer. Watch above.

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