The 20th Anniversary Roc96 Exhibition Pop Up Experience

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Roc-A-Fella records co-founder Kareem “Biggs” Burke sits down with REVOLT TV to talk about the 20th anniversary celebration of Jay Z’s iconic debut album Reasonable Doubt at the ROC96 Exhibition Pop Up Experience. Brought to the project’s birthplace, NYC, the pop-up shop includes a recreation of D&D Recording Studios where DJ Premier and Jay-Z earliest (some may argue, best) work was recorded .

The successful 3-day event amassed a smooth Quarter-Million Dollars, as it served as a pop-up art exhibition & shop. Biggs Clothing Line, Fouth of November & Reasonable Doubt merchandise was made available along with new collaborations with luxury brands curated by Fancy.com and a special collaboration with Saif Siddiqui, Creator of anti-flash ISHU scarves.

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