The Story Behind Michael Jordan’s Banned Sneakers

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=ndTm5O9H1KU?autoplay=1&w=580&h=385″ ]

It was the simplest of commercials: a single shot, panning from top to bottom, ending with a new logo. The messaging was simple, too, delivered in voiceover: “On September 15th, Nike created a revolutionary new basketball shoe. On October 18th, the NBA threw them out of the game. Fortunately, the NBA can’t stop you from wearing them. Air Jordans from Nike.”

https://www.complex.com/sneakers/2016/08/nike-air-ship-history

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