Waah Dean on Starting Ruff Ryders, Signing DMX

Byhiphop

[youtube ytid=”https://www.youtube.com/watch?v=0iUepIJZ8ck?autoplay=1&w=580&h=385″ ]

Ruff Ryders founder and CEO Waah Dean here takes Vlad through his childhood and the early development of the Ruff Ryders label. Dean describes growing up in the same building as Kool Herc in the Bronx, moving to Harlem and Mount Vernon, and eventually meeting DMX and signing him to his precursor to Ruff Ryders, Special Effects. Finally, Dean explains the origin of the name “Ruff Ryders.” Watch above.

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“I’m so far ahead of my time; I’m bout to start another life/ Look behind you, I’m bout to pass you twice.”- Jay Z

“Youngins ice grillin’ me, oh you not feeling me/Fine, it cost you nothing/Pay me no mind”

“I’d rather die enormous than live dormant”

“They giveth and they taketh life is cruel that way/But even a broken clock is right at least two times a day”

“A wise man told me don’t argue with fools, cause people from a distance can’t tell who is who.”

“Swear to everything, when I leave this Earth, it’s gon’ be on both feet, never knees in the dirt”

“No one said it would be easy, n**** livin’ is work”

“I’m not afraid of dying, I’m afraid of not trying”

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