Why Kyrie Irving Will Be Nike’s Next Big Sneaker Star
[youtube ytid=”https://www.youtube.com/watch?v=AYyfn5Dgc6o?autoplay=1&w=580&h=385″ ]
When Kyrie Irving was officially introduced as a Nike signature athlete back in December of 2014, he joined Charles Barkley and Penny Hardaway on a New York stage. The pair was there to share their own stories and impart some veteran wisdom on the 20th and newest member of their fraternity. Three shoes in now, Irving has yet to surpass Penny or Barkley as a Nike icon. Everything is different now, from the shoes to the commercials, making era-crossing comparisons as difficult in sneakers as they are in basketball. But one thing has become clear over the past two-plus years, and that is this: The future of Nike Basketball belongs to Kyrie Irving.
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