How ASAP Mob Failed to Reach Their Full Potential

Rocky’s debut mixtape Live.Love.ASAP set the benchmark for the crew and the vicelike grip that they held on pop culture at their peak. Yet in the years that have followed, many of ASAP Mob’s lesser members may have fallen out of the cultural microscope. And, in many ways, they’ve arguably deviated from the initial goal that was set out by Yams himself, resembling less of a celebrated dynasty and more of a disjointed mishmash of artists experiencing varying levels of success.

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Narrated by: Pro (@JaysnProlifiq)
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio

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