How Lyrical Rap Lost Its Cool

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With the exception of the Kendrick’s, Cole’s and Eminem’s of the world, there’s a general consensus that masterfully crafted rhymes and high concept storytelling Isn’t the choice of this generation. And while there’re ways to retain those traits and remain crucial to the culture going forward — it’s becoming increasingly hard to argue that bars for the sake of bars can still captivate audiences.


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Narrated by: Pro (@ProTheGoat)
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio

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