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Steve Rifkind on Signing Three 6 Mafia, Seeing Their Brawl with Bone Thugs (Part 1)

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In this clip, Steve Rifkind opened up about attending the Verzuz between Three 6 Mafia and Bone Thugs-N-Harmony. He admitted that he didn’t think the altercation between the two groups was real at first before revealing that Loud Records worked with Bone Thugs after Eazy-E’s passing. Rifkind also talked about signing Three 6 Mafia after being inspired by what Master P was doing in the South and wanting to get artists from the area. To hear more about Steve Rifkind expanding his roster with southern artists, check out the clip above.

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